COMING SOON: It’s Our Research by Tomer Sharon
December 1, 2011
SteveH
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Morgan Kaufmann is excited to announce the forthcoming publication of It’s Our Research:Getting Stakeholder Buy-in for User Experience Research Projects by Tomer Sharon. The 304-page reference is due out in February 2012. |
About the Book
It’s Our Research provides a strategic framework for people who practice UX researchers who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research ensure that your research impacts stakeholders, by getting them to think, talk, question, learn, and interact with your findings. Dramatically increase the chances that product managers, engineers, and management agree to do research and act upon its results Prove to stakeholders that your UX research is relevant; follow Tomer Sharon’s techniques and methods detailed inside.
COMING SOON: Content Strategy at Work by Margot Bloomstein
November 29, 2011 SteveH
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Morgan Kaufmann is excited to announce the forthcoming publication of Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project by Margot Bloomstein. The 200-page book is due out in March 2012. |
About the Book
Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care?
Because even if content strategy isn’t your job, content’s probably your problem-and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content… so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists.
The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences.
COMING SOON: Modern Embedded Computing by Peter Barry & Patrick Crowley
November 21, 2011 SteveH
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Morgan Kaufmann is excited to announce the forthcoming publication of Modern Embedded Computing: Designing Connected, Pervasive, Media-Rich Systems by Peter Barry & Patrick Crowley. The 552-page reference is due out in February 2012. |
About the Book
Modern embedded systems are used for connected, media-rich, and highly integrated handheld devices such as mobile phones, digital cameras, and MP3 players. All of these embedded systems require networking, graphic user interfaces, and integration with PCs, as opposed to traditional embedded processors that can perform only limited functions for industrial applications. While most books focus on these controllers, Modern Embedded Computing provides a thorough understanding of the platform architecture of modern embedded computing systems that drive mobile devices.
The book offers a comprehensive view of developing a framework for embedded systems-on-chips. Examples feature the Intel Atom processor, which is used in high-end mobile devices such as e-readers, Internet-enabled TVs, tablets, and net books. Beginning with a discussion of embedded platform architecture and Intel Atom-specific architecture, modular chapters cover system boot-up, operating systems, power optimization, graphics and multi-media, connectivity, and platform tuning. Companion lab materials compliment the chapters, offering hands-on embedded design experience.
COMING SOON: Writing Effective Business Rules by Graham Witt
November 17, 2011 SteveH
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Morgan Kaufmann is excited to announce the forthcoming publication of Writing Effective Business Rules by Graham Witt. The 360-page reference is due out in January 2012. |
About the Book
Writing Effective Business Rules moves beyond the fundamental dilemma of system design: defining business rules either in natural language, intelligible but often ambiguous, or program code (or rule engine instructions), unambiguous but unintelligible to stakeholders. Designed to meet the needs of business analysts, this book provides an exhaustive analysis of rule types and a set of syntactic templates from which unambiguous natural language rule statements of each type can be generated. A user guide to the SBVR specification, it explains how to develop an appropriate business vocabulary and generate quality rule statements using the appropriate templates and terms from the vocabulary. The resulting rule statements can be reviewed by business stakeholders for relevance and correctness, providing for a high level of confidence in their successful implementation.
Read more …
COMING SOON: The UX Book by Rex Hartson and Pardha S. Pyla
November 15, 2011 SteveH
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Morgan Kaufmann is excited to announce the forthcoming publication of The UX Book: Process and Guidelines for Ensuring a Quality User Experience by Rex Hartson & Pardha S. Pyla. The 840-page reference is due out in February 2012. |
About the Book
This is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a firm grounding in HCI concepts and theory.
The authors will guide you through the UX lifecycle process, including contextual inquiry and analysis, requirements extraction, design ideation and creation, practical design production, prototyping, and UX evaluation. Development activities are linked via handoffs between stages as practitioners move through the process. The lifecycle template concept introduced in this book can be tailored to any project environment, from large enterprise system development to commercial products.
Students and practitioners alike will come away with knowledge and understanding of how to create and refine interaction designs to ensure a quality user experience.
For more information, see theuxbook.com.
