Global UX By Whitney Quesenbery & Daniel Szuc
October 25, 2011
|Morgan Kaufmann is excited to announce the forthcoming publication of Global UX:
Design and Research in a Connected World by Whitney Quesenbery & Daniel SzucThe 264-page reference is due out in November 2011.
About the Book
Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don’t focus on the unique challenges of creating usable, well-designed products and services in light of varying cultures, technology, and breadth of audience. Challenges you may face on a daily level include: Policies, practices and behavior in multinational organizations; Cross-cultural distributed team issues; Multi-national corporations working across national boundaries and across cultures (both national and corporate); Global standards and national regulations; Accessibility for a global audience, including disabilities; and much more.
With Global UX, industry leaders Whitney Quesenbery and Daniel Szuc resolve this issue by offering real world examples of successful UX practice, organized by the authors around specific project objectives, as examples of different ways of working globally. Throughout the book, they provide best practices and lessons learned to help answer common questions and avoid common problems in a multitude of situations. The chapters introduce themes and frameworks of challenges, and then provide related case studies that present how experts solved that problem. This book provides a valuable resource for anyone looking to incorporate new globalized methodologies.
- Covers practical user experience best practices for the global environment
- Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world
- Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups
Who Should Read This Book
User experience designers, usability engineers, information architects, other human-computer interaction professionals, and students of human-computer interaction, software engineering managers, project and program managers, product and market managers, technical support and IT managers
Table of Contents
Chapter 1: The Start of the Journey
Chapter 2: It’s a New World
Chapter 3: Culture and UX
Chapter 4: Building Cultural Awareness
Chapter 5: Global Companies and Global Strategies
Chapter 6: Effective Global Teams
Chapter 7 – Research in the Field
Chapter 8 – Bringing it Home
Chapter 9 – Design for a Global Audience
Chapter 10 – Delivering Value
“If you work in a global team (or wish you did) — or if your product or service goes outside your country (or you wish it did) — you need this book. Hear the voices of 65 user experience practitioners who live and work globally. Whitney Quesenbery and Dan Szuc have taken these stories and wrapped them into fascinating and compelling insights about global work today.” – Janice (Ginny) Redish, author of Letting Go of the Words — Writing Web Content that Works
“Your guidebook to becoming a design hero by applying the distilled wisdom from successful global UX teams: Gain strength from diversity, collaborate at a global scale, learn the local culture and then create value.” — Ben Shneiderman, University of Maryland
“In these pages the reader quickly gains an understanding of the intricacies, importance and excitement in global UX. Whitney Quesenbery and Daniel Szuc have delivered a fabulous mix of experienced global voices that we all can take on the challenging and rewarding journey of (literally) making the world a little easier, a little safer, and little more fun.” — Robert M. Schumacher, Ph.D., Managing Director, User Centric, Inc.
ISBN: 9780123785916 | View in bookstore