It’s Our Research by Tomer Sharon
December 1, 2011
SteveH
 |
Morgan Kaufmann is excited to announce the forthcoming publication of It’s Our Research:Getting Stakeholder Buy-in for User Experience Research Projects by Tomer Sharon. The 304-page reference is due out in February 2012. |
About the Book
It’s Our Research provides a strategic framework for people who practice UX researchers who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research ensure that your research impacts stakeholders, by getting them to think, talk, question, learn, and interact with your findings. Dramatically increase the chances that product managers, engineers, and management agree to do research and act upon its results Prove to stakeholders that your UX research is relevant; follow Tomer Sharon’s techniques and methods detailed inside.
Key Features:
- Features a series of video interviews with UX practitioners and researchers
- Provides dozens of case studies and visuals from international research practitioners
- Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills
- Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes
Table of Contents
Prologue: The Usable Planet, by Gary Bunker
Introduction
Chapter 1: If life gives you limes, make mojitos! Identifying stakeholders, selling user experience research, and dealing with difficult people and situations
Chapter 2: Mmm… Interesting, so what exactly is it that you want to learn? Implementing your great participant interviewing skills on stakeholders; asking good questions, listening, saying the right things, and identifying research opportunities
Chapter 3: If you pick a methodology first, something must be wrong: Strategies for planning studies with stakeholders and techniques for developing the right research questions
Chapter 4: What’s Gonna Work? Teamwork! Hands-on techniques for collaborating and involving stakeholders in research planning, execution, analysis, and reporting
Chapter 5: The single biggest problem in communication is the illusion that it has taken place
Chapter 6: You can’t manage what you don’t measure: Signs that indicate research is being used well and how you can systematically track success (or failure)
Epilogue
ISBN: 9780123851307 | View in bookstore
